Learn about the most important characteristics of e-marketing

Learn about the most important characteristics of e-marketing

The characteristics of e-marketing  are the highest of all health points that one might think of in this day and age of the Internet connected to the World Wide Web. Digital marketing has become the go-to solution for small businesses to generate and convert leads. This is because the characteristics of e-marketing make it easy to use for busy business owners and thus provide great results with minimal effort.  

What are the characteristics of e-marketing?

Digital marketing platforms like Infusionsoft offer a variety of great features that business owners love. That's why more than 24,000 small businesses use it to maximize their online marketing efforts. 

1. E-marketing is cheaper than traditional marketing

Compared to traditional advertising methods such as billboards and newspaper ads. Email marketing is much cheaper. Infusionsoft users can send thousands of highly targeted emails per month for less than a newspaper ad. You can start with any budget. E-marketing is much cheaper than other marketing methods.   

Exact rates vary depending on what you do. Advertising spending tends to be much lower than other forms of marketing. Economical in the current virtual exchange of information via the Internet instead of the previous means of exchange, on the one hand reduces printing and postage costs, and people can enjoy free rent. On the other hand, losses caused by multiple exchanges can be reduced.

2. Flexibility in marketing campaigns

There are many forms and uses of high quality email marketing, among them banner ads and email marketing. And even social media posts and content marketing. and social media posts. 

So by learning how to market yourself creatively and digitally. You open up a wide range of possibilities for your future advertising strategies. with digital marketing. You also have the ability to test and stop underperforming campaigns in real time.

3. Tangible return on investment

With Infusionsoft it's easy to track exactly how many actions were taken as a result of your email campaign. This can be done by looking at the number of links clicked, videos watched, or sales made directly from emails. 

Infusionsoft lets small business owners know exactly how much money they're making from their email marketing campaigns.

4. The possibility of expanding the marketing activity

Many consumers shop online virtually. Email marketing allows you to attract these people and thus expand your business. between brand awareness campaigns and Google Shopping ads. You can expand your brand awareness and increase sales.

5. E-marketing allows you to peek into customer behavior

Email admins can dig deeper into their campaigns to see which emails were opened, which links were clicked, and which videos were viewed. This gives a very clear picture of what interests your customers the most - an invaluable resource for planning future marketing efforts.

6. Multiple media to be used in marketing

Customers tend to engage more with items that combine multiple types of content. Including photos, videos and voice promotions. It is much easier to incorporate all of these types of content into digital marketing than any other type of advertising and this is very important.

7. Results are available 24/7

Email marketing systems like Infusionsoft work 24/7. And you get results for your business even in the middle of the night. Maybe it's snowed, you're home sick, or you're on vacation but your email marketing system is still holding up. It is among the most important characteristics of e-marketing.

8. Direct interaction with customers

One of the most important characteristics of e-marketing is also the ability to interact with customers directly and without intermediaries. E-marketing allows you to communicate directly with customers who view your content.  

Through web reviews, messages, comments, and social media posts. It shows that these customers care about what you have to say. Which makes them feel respected and part of the community you are building. It also allows you to collect valuable information about customer feedback and preferences.

9. Eliminate the follow-up process

One of the most important characteristics of e-marketing. Successful small businesses know that eliminating follow-up failures is the number one secret to making profits. With Infusionsoft, a few minutes of simple data entry can advance new perspectives in the care system. 

The marketing system then sends informational and personal information to new potential customers to keep your company's name on top of their interests time after time. And increase brand awareness.

10. Easily attract the audience

Ease of reaching the audience is one of the most important characteristics of e-marketing. Many influential figures in modern culture make themselves known on the Internet or through social media. 

Where digital marketing allows you to interact with and win over the group of influencers. If you play the marketing cards right. You can get endorsements among influencers. Which puts you in front of this influencer's audience. Then your chances of attracting another large audience increase.

11. You can track and evaluate all types of marketing campaigns

In addition to communicating with clients. E-marketing allows you to track their activities. You can monitor which ads and types of content were viewed shortly before making a purchase. This tells you which marketing methods are most effective. Allowing you to hone and improve your strategy.

12. You can gain authority and confidence in e-marketing

Digital marketing makes it easy to comment on issues and controversies related to your product or industry. this way. You can position yourself as a reference on these topics. Which prompts your readers to trust you. And return for more information. And finally make a purchase decision. Email marketing pays you as an expert in the field in which you will instill confidence in your customers.

13. Continuity of growth

 Due to the increasing number of internet users around the world. These users are mostly young, middle class and highly educated people. 

Because this part of the group has a strong market, strong purchasing power and strong influence. Internet marketing has a strong demographic base and great potential for market development.

14. Integrated 

Internet marketing is able to connect the vital activities of marketing. and collect product information. And customer inquiries, purchase, payment, as well as after-sales service as a complete sales line, making marketing more convenient. 

On the other hand. To use the Internet Various marketing activities will be standardized and coordinated, in order to convey the same information to consumers, preventing the spread of various negative effects of inconsistency.

15. Notable progress

In my opinion the internet is the most powerful marketing tool. They include marketing and promotional channels, electronic transactions, interactive customer service, market intelligence analysis, and providing a variety of functions.

Moreover, it has the ability of one-to-one marketing. Which are in line with the future trends of personal marketing and direct marketing.

16. High efficiency 

Computers have the ability to store large amounts of information and queries automatically. The amount and accuracy of the information it carries and transmits is much higher than that of other media. So it is better to meet the market demand. By quickly updating the product or adjusting the price. They can meet customers' needs more effectively.

17. Technology support

 Network marketing is based on the Internet supported by high technology. The company that wants to do network marketing must have a certain technical investment and technical support. At the same time, it can change the traditional organizational form and improve the information management function, as well as introduce talents who are skilled in both information technology and marketing. Therefore, the company can have a sustainable competitive advantage.

The concept of digital marketing

It is the process of promoting products and services on the Internet. It is known as direct internet marketing. or digital marketing. E-marketing is really a combination of the two words "E" and "Marketing", where the E stands for the use of electronic media. 

Marketing refers to the set of activities that companies undertake to promote the purchase or sale of a service or product. E-marketing does not only include online marketing. It also includes marketing that takes place through e-mail and wireless media. 

Already uses a range of technologies to help connect well businesses and their customers. E-marketing allows for exchanges in networked and interactive digital environments.

Advantages and disadvantages of e-marketing 

Advantages of e-marketing 

Here are some important advantages of e-marketing:

  • Immediate response : The response rate of internet marketing is immediate. For example. If you download something and it goes viral. This is how you will reach millions of people with lightning speed.

  • Profitable: Compared to other advertising media, it is much cheaper. If you use unpaid methods the cost will be almost zero.

  • Less risky:  when the cost is zero and the spot rate is commensurately high. So what do you lose? There is no risk.

  • Better data collection: This way you have a great ability to collect a wide range of data about your customers. This customer data can be used later.

  • Interactive:  One very important aspect of digital marketing is that it is highly interactive. People can leave their comments and you will get feedback from your target market.

  • Towards Personal Marketing:  Internet marketing opens the door to individual marketing with the right planning and customers can feel that this advertisement is addressing them directly.

  • Greater exposure for your product:  Going out with just one post can provide more exposure for your product or service.

  • Accessibility:  The beauty of the internet and e-marketing world is that it can be accessed from anywhere in the world.

Disadvantages of e-marketing

E-marketing is not without some disadvantages, including the following:

  • Technology dependent. E-marketing depends entirely on technology and the internet. A slight network outage can put your entire business at risk.
  • Global Competition When you launch your product online, you face global competition because it can be accessed from everywhere.
  • Privacy and Security Issues Privacy and security issues are very high because your data is in the public domain. So one has to be very careful about what happens online.
  • Increase transparency and price competition. When privacy and security concerns run high. You have to spend a lot to be transparent. Competition also increases as transparency increases.
  • Maintenance cost with rapidly changing technology environment. You have to constantly move with the pace of technology and the cost of maintenance is very high.

The importance of e-marketing

The e-marketing process has many unique and necessary advantages: 

  1. The very powerful advantages of e-marketing is its ability to connect the entire world in seconds. Whether it is to promote, advertise or sell products or services. 
  2. It also provides the possibility of working from home. 
  3. It helps to run a business from anywhere and gives the opportunity to compete with much larger companies.
  4. E-marketing is low cost compared to traditional marketing methods. So it is simple, safe, useful and important for your business.

5 websites used for e-marketing

Learn about the most important characteristics of e-marketing (a comprehensive guide 2023)

There are a number of websites that can be used for e-marketing and help your business grow and promote your products and services. But, 5 important websites that are widely used for e-marketing are as follows:

1. YouTube.com 

YouTube.com is a popular online video sharing platform and video marketing aid . It allows users to download, view, rate, share, add to playlists, report and comment on videos, and subscribe to other users.   

It offers a wide variety of user-generated videos and company media. So, you can create your own company video or product videos and upload them to YouTube for your target customers to see. Nowadays, it is the best platform to influence people and promote your products.

2. Facebook Facebook.com  

It is an online social media and social networking service platform. It is a very secure and popular platform that you can use to promote your products and services. 

You simply need to create a profile that will reveal information about you. Then, you can post text, images, and multimedia that can be shared with other users who have agreed to be your "friend" or, with different privacy settings, with any reader. 

As a business you can also create your own pages. Use an unlimited number of built-in apps, and then join groups of interest. and buying and selling items or services on the Marketplace. And receive notifications about your friends' Facebook activities and Facebook Pages activities. Here also the engagement rate is very high and you can also promote your products locally quickly and effectively.

3. Instagram.com _  

It is an American photo and video sharing social networking service owned by Facebook. It allows users to upload media that can be edited with filters and organized by hashtags and geotags. Can be shared publicly or with pre-approved followers. 

Users can browse other users' content by tags and locations as well as view popular content. Users can actually like photos and follow other users in order to add their content to the feed. 

It also has a very large audience in fact, it is a platform for young people (between 18 and 40 years old) and you can find most of them young. If you are offering a product meant for the young/young generation then this is the best platform to bring in your target customers and promote your products easily.

4. Twitter Twitter.com  

It is also the best e-marketing platform. Twitter is a social networking site that was launched in 2006. It is undoubtedly one of the most popular social media platforms available today. With 100 million daily active users and 500 million tweets sent every day all over the world. 

Twitter can be used to get the news, follow notable celebrities, or keep in touch with old high school friends. So you can easily promote your products or services by posting daily content there and stay updated.

5. LinkedIn.com _  

LinkedIn is also an American online business and recruitment-focused service that operates through websites and mobile applications. It is mainly used for professional networking. 

We mention employers who post jobs and even job seekers who post their resumes. and marketing products. They are used in promotional activities. 

In 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. LinkedIn is a professional website mainly intended for students, job seekers, professionals, companies (be it small, medium or large), NGOs, startups, etc. 

It is also a useful website for e-marketing through which you can promote your products. You can also hire professionals for your business and promote your business page effectively.


Business owners can reach the global market thanks to the characteristics of e-marketing . They can develop a niche for their brand and generate income with the help of company websites. These qualities are essential for digital marketing organizations to build their business.  

 Many industries, including education, travel and tourism, banking, ticketing, insurance, real estate, entertainment, etc., rely heavily on the Internet to connect with millions of potential customers around the world. In addition, the Internet and digital media provide companies with unlimited possibilities. 

It doesn't matter what kind of marketing methods you use; It should be targeted and well documented in your target market. The needs and requests of the customer must also be considered; There must be uniformity and consistency between the market and your product. Any business out of the ordinary will make your actual customers suspicious. We have to be realistic.

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