The most effective E-marketing tools for 2023
In order to be able to achieve the best results in your marketing campaigns, and to reach your target audience in a timely manner, you need marketing tools that make carrying out tasks easier and save effort and time with the lowest error rates.
Whatever type of marketing campaigns you run or the communication channels you publish your content on, there are many e-marketing tools that help you achieve your goals.
Throughout this article, we share with you the best e-marketing tools that every marketer needs to achieve the best results in the marketing process.
1- Ahrefs
It's no exaggeration if we say that Ahrefs is the best SEO tool out there today, second only to Google in the largest website crawling programs and a destination for most digital marketing experts.
By crawling your website and analyzing your content, it highlights the parts of your website that need optimization to rank better in search engines and checks for broken links on your site and tries to fix them.
It also tracks keywords for Google, YouTube, Bing, and Yahoo and checks which of these are the highest ranking words, and identifies the most important keywords related to your content, as well as viewing organic keyword rankings.
And you can see the analyzes and results from any part of the world.
In addition to its important role in identifying backlinks - links on other websites when someone clicks on these links they are directed to your website - for your competitors to use as a starting point for your brand.
Subscription Cost:
The full subscription plans are divided into Lite, Standard, Advanced, and Agency.
- Monthly subscriptions starting at $99/month (individual), $999/month (business)
- Annual subscriptions start at $82 per month (individual), $832 per month (corporate)
- A 7-day trial is available for $7.
Category:
Search Engine Optimization SEO
Featured companies using this tool:
Netflix, Ebay, Uber, LinkedIn
2- SEMrush
It is the ideal tool for researching and monitoring competitors as it provides you with a detailed analysis of the keywords used by your competitors as it provides basic data such as: PPC Strategies.
And in your advertising campaigns on Google, you only have a small space in the title and description to persuade someone to click on your ad. With a tool like SEMrush, it will become easier, and as a result of tracking and analyzing the most used keywords, it improves the SEO search engines on your website.
And SEMrush analyzes your backlinks so you can collect the data, export the results into easy-to-read PDF reports for your needs, and share them with your entire team for review. SEMrush also tracks any time your brand is mentioned on social media, knowing your audience's activity with your brand and with your competitors on Facebook, Twitter, Instagram and YouTube to know the performance of your existing marketing campaigns, and through it you can schedule posts on different social media sites.
Subscription Cost:
Semrush offers three monthly subscriptions: (Pro, Guru, Business)
- Starting at $119.95
- And also annual subscriptions starting at $99.95 per month.
- Offers a free 7-day trial.
Category:
Search Engine Optimization SEO
Featured companies using this tool:
Paypal, Ebay, Forbes, Booking.com
3- Google Search Console
Google Search Console allows you to monitor and report the quality of your website in Google SERP to track it and browse its content so that it can appear in the search results, it can crawl the website and index your content online, so it is the best option for new websites because it allows website owners to index web pages and also monitors URLs that you do not want to index and when a problem occurs with the website it notifies you about it.
In order to take advantage of the features of the Google Search Console tool, all you have to do is add code to your website or go through Google Analytics.
Subscription cost:
free
Category:
Search Engine Optimization SEO
Featured companies using this tool:
Scribe Media, The Wood Court, Peppers Luxury Closet
4-Ubersuggest
Ubersuggest is a free SEO tool created by SEO expert Neil Patel in 2017.
Helps you identify keywords and search intent By showing the highest rated SERPs from short to long phrases, you can find the right terms and words to use on your site.
Ubersuggest is an easy-to-use tool that you can use without creating any accounts. It includes keyword engagement and competition in its reports, providing a full range of keyword ideas and cost per click (CPC).
Subscription cost:
- Starting at $12 per month (individuals)
- $20 per month (for small and medium businesses)
- $40 per month (for large companies and agencies)
Category:
Search Engine Optimization SEO
Featured companies using this tool:
eBay, Twitter, Microsoft, Adobe, Nike
5-MOZ
MOZ tracks keyword performance on the first pages of search engines, analyzes them and gives you a history of their rankings, and helps you find new ideas for keywords and topics.
MOZ identifies and fixes any errors in your SEO strategy before affecting your search engine rankings. It is a good choice for small and medium-sized businesses. You can track up to 50 different campaigns when you subscribe to the PRO plan.
Subscription cost:
- Starting at $99 per month for a monthly subscription
- And $79 per month for an annual subscription
Category:
Search Engine Optimization SEO
Featured companies using this tool:
TopSpot, Virtru, 99Designs, Zillow
6- SpyFu
One of the most detailed search engine optimization tools, its name says it, it spies on your competitors and knows all the details of their ad campaigns, the keywords they use, searches on their sites, the number of monthly clicks they get, and it can also display the number of times a keyword is searched per month.
Subscription cost:
- Starting at $33 per month for a monthly subscription
- Starting at $39 per month for an annual subscription
Category:
Search Engine Optimization SEO
Featured companies using this tool:
Adobe, Amazon, Microsoft, Twillio
7- Google Analytics
Google Analytics is an invaluable resource for any online marketer. It is primarily responsible for tracking your customer's journey within your website from entering the first page to leaving it, the number of visits, traffic sources, which pages are visited the most, where visitors come from, language analysis reports and geolocation. .. and others.
Subscription cost:
Free
Category:
reports and data
8- Hubspot
Hubspot is a magical tool for marketers as it is versatile in everything related to the marketing process such as: sales, customer relationship management, content marketing and managing your accounts on social media.
Hubspot provides accurate analytics about your customers during marketing campaigns : for example, if you decide to launch an email marketing campaign, it tells you the number of clicks, the percentage of the audience who opened the email, and conversion rates.
And on your website, you track the customer's journey, starting from entering the site to leaving it. Through it, you can know how visitors reached your site, what pages they browsed, how long they were on the site, what search engines they used, how quickly they left, and so on.
It is considered one of the best customer relationship management (CRM) tools: it maintains a database of your customers so that you can access it at any time and share it with your team members.
Most importantly, it is a marketing automation tool that automatically carries out marketing activities without the need for a human element, thus saving time and effort and reducing the error rate.
Related article: Learn about marketing automation and its impact on the future of advertising campaigns and marketers
Managing social media accounts: If you have different accounts on social media, using Hubspot you can link them together and manage them so that all information becomes available and shared and you can easily access it, and also allows Hubspot lets you create and pre-schedule yourcontent.
And in content marketing, it is at the forefront, so you can find many ideas for your blog through the Blog Idea Generator tool that it provides. And the Make my Persona
tool that you can use to create your marketing plan and analyze your customers.
Subscription cost:
- Starting at $50 per month for a monthly subscription
- Starting at $45 per month for an annual subscription
Classification:
Versatile
Featured companies using this tool:
Adobe, Amazon, Microsoft, Twillio
9- Hootsuite
If you have multiple communication channels and social media sites, Hootsuite will be the best tool for managing your sites. It also provides an analysis of the performance of your posts and how engaged your audience is. Evaluate which of your marketing campaigns are performing better than others.
All the previously mentioned tools are related to websites and social media platforms, and there are tools specialized in some marketing channels such as YouTube, which cannot be neglected as it represents the second best search engine in the world after Google.
Subscription cost:
- Starting at $49 per month
Classification:
Versatile
Featured companies using this tool:
Adobe, Amazon, Microsoft, Twillio
10- TubeBuddy
A powerful tool for Youtube marketers that helps them manage their channel, improve its content, and increase channel views and subscribers.
TubeBuddy is a tool and extension for Chrome that helps you to find the most popular and relevant video topics in search, finds the most popular Tags about your videos, and optimizes your videos for a better position in the search process By providing different settings such as : Tags, Thumbnail, and the right time to post.
It monitors your competitors and analyzes their content including: Title, Video Description, Tag and Thumbnail, and you can see what keywords they are searching for.
Subscription cost:
- Starting at $2.4 per month for a monthly subscription
- Up to $21.2 per month for an annual subscription
Category:
reports and data
11- VidlQ
This tool helps you to optimize YouTube keywords, find out which video is topping the search results on your channel, and analyze keywords so that you can achieve the highest views and conversion rates.
Subscription cost:
- Starting at $7.5 per month
- Up to $79 per month
Category:
reports and data
12- Google Keywords Planner
It is a free tool that provides a huge database of keywords directly from Google, through which you know which devices your audience is using and what keywords your competitors are using.
Although there are many tools that help you to find SEO keywords, this tool is still important.
The goal of all SEO tools is to score the highest impressions on search engines, the most important of which is Google, so it would be best to use the Google Keywords Planner tool.
Because it is linked to Google Ads, it not only provides you with information about the keywords but also calculates the Pay-Per-Click and cost of advertising on that specific keyword.
Subscription cost:
free
Category:
content industry
13- KW Finder
It is one of the easy-to-use SEO tools adopted by many marketers, as it helps in finding long tail keywords and ranks higher than keyword searches in Google. It analyzes the SERPs and searches for the keywords of your competitors.
The advantage of KWFinder is that it simplifies the keyword research process in a way that other tools can't, filtering out unprofitable keywords, searching for local keywords, and finding topics relevant to your content.
Subscription cost:
- Basic: $29.90 per month
- Premium: $39.90 per month
- Agency: $79.90 per month
Category:
content industry
Featured companies using this tool:
Adidas, Deloitte
14- Google Trends
Want to know what happens as you read this article? What are the topics of interest to the public? Then Google Trends is your assistant. It tells you what happened in the moment and hour that passes, so you can take advantage of that to diversify your content between Evergreen Content and Trend Content.
Subscription cost:
free
Category:
content industry
14- Answer the Public
Answer The Public gives you a close view of the interests and desires of potential customers, and thus can provide highly targeted content that the audience is searching for and meeting their needs.
It displays frequently asked questions about the topic in more than one way to answer question marks: What, Who, Where, Which, Why, How
and also gives you results for the topic you are looking for using each letter of the alphabet. For example, the letter Baa, the site provides you with all topics that begin with the letter Baa, related to your topic.
Subscription cost:
Answer the Public is free for three attempts per day, if you want more use you have to subscribe.
Subscription cost:
- $99 per month for a monthly subscription.
- $79 per month for an annual subscription.
Category:
content industry
15- Buzzsumo
Buzzsumo is a platform that allows you to search and find topics that are resonating on social media, it also provides you with an overview of the topic, the average number of shares each topic gets, and the type of material used in displaying the topic ( video-data-articles). It suggests two popular titles and what days my content gets the most engagement.
Subscription cost:
- Starting at $99 per month
- Up to $299 per month
Category:
content industry
Featured companies using this tool:
Appsumo, blueclaw. CNET, MOZ
16- SurveyMonkey
Some marketing plans need to conduct research and surveys from your audience in order for your results to be more accurate, so SurveyMonkey helps you get answers to all the research questions you want. It provides analyzes of the public's opinions towards your service or product.
Subscription cost:
- Starting from $5 per month
- Up to $17 per month
Category:
data and reports
Featured companies using this tool:
animalz, APPLIED. APPTIO, BOX
17- Grammarly
It is a tool and extension that you download to Chrome browser or any browser you use easily. It can be downloaded to Microsoft programs or Google products such as Google Docs and used automatically when writing on any website or program. It can be considered as an English language proofreader to correct spelling and grammatical errors of your content.
Subscription cost:
- Starting from $12 per month
- Up to $15 per month
Category:
Content Industry
Featured companies using this tool:
ontraport, InterQueen
18- MailChimp
A tool like MailChimp cannot be overlooked when mentioning the best marketing tools, as it is the best in email campaigns , through which you can send 12,000 free emails to the public per month for 2,000 subscribers, and the MailChimp tool comes on the list of marketing automation tools that have achieved wide success for major companies such as: Vimeo, TED
Subscription cost:
- Starting from $11 per month
- Up to $299 per month
Category:
advertising campaigns
Featured companies using this tool:
Vimeo, TED
19- Canva
Canva is one of the best free tools for designing images, infographics, and videos with high quality and professionalism. Canva is built for non-designers and has many features similar to Adobe Photoshop, as it contains more than a million stock photos, illustrations, and free fonts. It offers you templates for creating visual content for media platforms. Social like: Facebook, Instagram and Pinterest with the correct dimensions for each content without the need to search for the size.
Subscription cost:
- Starting from $3.5 per month
- Up to $25 per month
Category:
designs
20- Buffer
The Buffer tool helps you to provide means for the user to schedule his posts on various social media sites (Facebook, Twitter, Linkedin...), the Buffer tool is one of the marketing automation tools that performs some tasks of the marketing process without the intervention of the human element accurately.
WELCOM