Top 8 image search engine optimization tips

Top 8 image search engine optimization Tips

Image SEO  is  crucial, because images are an indelible element of content and web pages. It helps your site appear in the images section of Google search results, which attracts a large number of visitors and clicks. Follow the article with us.

Image SEO: Top 8 Image SEO Tips
Image SEO: Top 8 Image SEO Tips

What is Image SEO?

Image SEO  , or image search engine optimization, is a set of actions used on a website's images to improve their relevance to appear higher in image search results and attract more clicks from users. Among these tasks is choosing the right images, optimizing them, making use of them appropriately in the HTML, giving them context, and eventually loading them quickly on the user's device.

Does choosing the right images improve user experience? Images may improve your audience's reading experience, liven up a page aesthetically, or give information that text alone can't. It will improve reader engagement if applied properly.

The visitor will experience visual overload and page load time will be slowed down if the images on your website do not fulfill any of these functions. Instructions for selecting images for your website are presented below.

Photo SEO is one of the most important and successful aspects of implementing internal website SEO, which is unfortunately often overlooked; However, this does not indicate that image SEO is not important in website ranking. 

In fact, ignoring your website's images by SEO will greatly impair your page's ability to get links, get indexed, and improve organic traffic. As a result, while implementing the optimization of the internal engines of the site, be sure to pay attention to focusing on improving the image so that you get a higher ranking in Google search results, especially in the field of e-marketing . 

Top 8 image search engine optimization tips 

Image SEO: Top 8 Image SEO Tips
 Top 8 image search engine optimization tips

We will discuss how to implement image SEO effectively in the upcoming sections, and we will see why image SEO is one of the most important aspects of website optimization that should not be overlooked such as:

  • Exclusive image content
  • Image quality is an important factor 
  • Image dimensions in response to SEO optimizers 
  • Image SEO via ALT tag
  • Image format is important in optimizing images
  • Compress your photos
  • Use the CDN feature to improve images
  • Enable lazy loading

1. Exclusive image content

The content of the image, or what can be seen in the image, is undoubtedly the most important aspect of an exclusive article and search engine. If the image you're looking for is an original photograph or a different graphic image created in Photoshop, it should still be relevant and convey a match to the content. 

Google can now pretty much recognize the content of images, and this recognition will undoubtedly improve in the future. As a result, select the appropriate and relevant image.

It should be noted that copying is one of the major drawbacks in SEO. This is true for copying text, images, and other types of material. 

Taking pictures in person, whether via photography or producing images in design software, is preferred if you want to get a higher ranking for your SEO services. 

Although it is a simple activity, downloading images from other websites is not acceptable in terms of image SEO.

2. Image quality is an important factor 

Image SEO: Top 8 Image SEO Tips

Visual quality is the second paragraph. In light of the factors of digital development, it is necessary that the image be clear and transparent. Note that the operations of the level of image performance for search engines is more than anything important in serving the user and the site visitor, so the image that we put on the site must be useful and enjoyable for the user and apply the terms of image seo in terms of improving it and adding a description and keyword, it is unlikely  to  attract Low quality user image.

Google can quickly distinguish between good and bad image quality. Even if Google can't detect the image quality, user behavior shows this when the user focuses on an image and chooses a method. 

Google understands this and decides that the image is of sufficient quality, and that people will get it if they don't see it. And if you don't pay attention, Google will notice and decide that the image is not good for SEO.

3. Image dimensions in SEO response 

The smaller the image size, the faster it will appear on the user's system, especially if the user has a slow Internet connection (as is the case in the Internet in Middle Eastern countries unfortunately).

We all know that image size is related to its quality and speed. The higher the size, the better the file quality and the larger the snapshot. We must now aim for the best quality while maintaining the smallest possible footprint. 

To ensure that the image quality is not compromised, change the image dimensions! picresize is one such site that you can visit to resize the image.  

In terms of image size and dimensions, be careful not to upload very large images to the site. We can determine the dimensions of our image based on the dimensions of the site and the dimensions of our users' screens.

 We can also define the dimensions of our image based on the subject. We don't need to post a bigger image on the blog because most users today prefer 640 x 350.

Image SEO: Top 8 Image SEO Tips

However, the topic of image research is clearly important; Not in certain cases we may need to upload a large image, such as sites that post large images of sites of interest and have very large images. However, 1080 x 1080 images at 72ppi are generally decent and large, with a typical image size around 600 x 600 pixels.

4. Image SEO via ALT tag 

Image SEO: Top 8 Image SEO Tips

Alt is short for "alternative". An HTML markup tag that allows descriptive text to be added to an image, so the Alt tag is the alternate text that is displayed when the browser cannot decode and display the image. This situation often appears when the Internet user has deactivated the images in his browser or the network connection is slow.

This later helped individuals with slow internet connection. People with poor internet have turned off image loading in their browser settings to make websites easier to access, so that when they visit a site the images are not displayed, and instead they are given "alt text" (ALT tag). 

For people who are unable to view photos, the USAID requires alternative text. Users can be alerted to what is in the image using descriptive alt text. Take, for example, the image of chocolate on your website. You can read the following alt text:  

  • <img src = ”chocolate-1.jpg” alt = ”chocolate” />

However, alt text that better describes the image is as follows:

  • <img src = “chocolate-1.jpg” alt = “bitter chocolate coffee” />

Alt text appears in the saved text version of the page and helps users and search engines alike. When an image links to another page on the site, alt text can be used as an internal link anchor text to increase SEO value.

The Alt code is very useful for optimizing site archiving. It is designed for search engine algorithms, which do not have the ability to decode images and understand what they represent. Alt text helps users understand the material. This feature provides information about the content of the image and is either a description of the image or a graph. This is when the Alt code is triggered.

People who use voice search and are visually impaired can also benefit from the Alt symbol. To explain the contents of an image to people who can't see it, voice browsers translate the Alt sign out loud. Links on images can also use the Alt tag. This encourages more people to view your content.

5. Image format is important in optimizing images

Image SEO: Top 8 Image SEO Tips

Site speed has the most impact on search by image optimization and has an impact on a page's overall potential to rank higher in Google results. Not only does site speed affect a user's ability to navigate from one page to another, but it also plays a role in a site's ranking.

If web pages are difficult to generate, Google will give them a lower rank. The most common cause of a slow site is large images, and because image SEO and page performance are closely related, image optimization can be an important part of image SEO.

Before you can add images to your site, you need to make sure that you select the best file type. While there are many image formats to choose from, PNG and JPG are the most popular on the web.

  • PNG: Produces better quality images, but comes with a larger file size.
  • JPEG: You may lose image quality, but you can adjust the quality level to get a good balance.
  • WebP: Select lossless or lossless compression with this, the only image format supported by both Chrome and Firefox.

For me, WebP is the unsung hero of the image format today. I usually only use JPEG for the largest, sharpest images taken by a real photographer. But for my daily use of Marketing Arabia, WebP is the perfect solution.

  • Use squoosh to convert images to WebP format   

6. Compress your photos

Image SEO: Top 8 Image SEO Tips

You can't seriously think of putting a huge image on your website, can you? Search engines look at your webpage like they might look at a giant image: Images make up an average of 21% of the total weight of a webpage, according to HTTP Archive. For this reason, before submitting your images to the site, I suggest compressing them. This can be done in Photoshop or with a program like  TinyPNG

WP Smush, on the other hand, is my favorite WordPress plugin. Reduces image files size without sacrificing quality. Be sure to use a plugin that compresses images on its own servers, no matter which server you choose. Reduces the amount of traffic to your website.

Instead, use an image CDN that recognizes the device and optimizes the image before publishing.

Cloudinary and Imgix are two alternatives to consider. If you're not sure how your images affect page speed, I recommend using Google's PageSpeed ​​Insights tool.  

7. Use the CDN feature to improve images

Most websites upload all their files to one place from a single server. Assuming your web server is located in the United States, when someone from Egypt visits your website, they are shown the images from a short distance away.

For those who live outside the US, the floor will be different. Pictures have to travel long distances to reach people in other countries! This problem causes the website to load slowly.

By storing your data on the World Wide Web, a Content Delivery Network (CDN) eliminates this problem. Images are now downloaded from the nearest server when someone visits your page.

Here are some types of CDNs:

  • Cloud Flair
  • CDN key
  • Amazon Cloud Front
  • Google Cloud CDN (free trial available)

If you're using WordPress, setting up a CDN is simple. Register for the CDN of your choice, follow the instructions, and then activate it on your site using a plugin such as W3 Total Cache, CDN Enabler, or WP Rocket.

8. Enable Lazy Load

Lazy Loading occurs when the browser pauses the loading of images (or any other media - video, etc.) so that these appear on screen only when the user hovers or clicks on them. Other images are loaded when they are required, generally when you hover over them. 

When a visitor visits your site for the first time, they must download all the images and screenshots. This requires the user to spend a significant amount of time browsing the full page. When the Lazy Load option is enabled, the user can first access the website and then scroll down to the images to download them.

As a result, lazy loading has a significant beneficial effect on your site's performance. You can use plugins to allow lazy loading in WordPress.

Top common image search engine optimization questions

1. What are SEO images? 

It is an aspect of search engine optimization (SEO). By optimizing the images on every page of the site, you don't just benefit from the page itself. Instead, SEO images help these images appear in search results (particularly in the Google Images section) while also attracting visitors.

2. What image format should the website use?

Image formats include jpg, gif, png, and WebP.

3. How many images should we use in the article?

If you want me to include a number in a response, you should use the image in the number of users necessary in each article, but in general, it is recommended to use at least one image for every 300 words.

4. What is an alt text or ALT for an image?

Alternative text, also known as an (ALT tag), is text that is included in the code of every image on your website. In fact, as a webmaster, you have complete control over what you write, what you don't write, and how you write it. 

In theory, the alt text should provide a description of the image. This text will be presented to the user as a replacement if your image is not uploaded and displayed on the site for any reason. Therefore, the most important component of image SEO is text.

5. How to reduce the size of photos?

There are several ways to do this:

  • Use the Save For Web option in Photoshop
  • Reduce image size with Imagecompressor (formerly Optimazilla)
  • Activate Lazy Load images

6. Are the images included in the sitemap site as well?

Yes, images must be included in your sitemap.

7. What are the best sites to download images without rights?

The following sites that we are going to show you consist entirely of copyright-free images:

Final conclusion

Have you ever thought about how  important is Image SEO ? You've probably seen how much difference image optimization can make to your site's performance! We have provided you with the top 8 image SEO tips you can use on your site in this article.  

As mentioned earlier, Photo SEO is one of the most important and effective ways to improve your positioning and ranking in various search engines. When viewing a page or reading an article, website headlines and photographs are the first things a user notices.  


As a result, if you do not specify attractive titles and images for your website, you will lose the attention of a large number of people. In layman's words, image optimization or search engine optimization (SEO) is directly related to the number of visitors to a website, and if done right, it can quickly boost its position on the Google search engine results page.

To optimize and optimize your website's images, you must examine a number of critical criteria and include them in your images  according to Google's guidelines .

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